At UniHub we work with small businesses and local events to supercharge their growth.
Email marketing is awesome, I promise. But sometimes it's hard to know where to start. Today we're going to keep it pretty simple and give you 5 great ideas to get started with Email Marketing.
Before you get started, you'll need to have a couple of things lined up. Here's a link to a good article about each one.
Collect customer emails. (Thanks to ShortStack)
Choose your mailing software. (Thanks to Investopedia)
5 Email Marketing Ideas for Small Business
1. Welcome Email
Let's kick it off real simple with a welcome email. Once you collect someone's email address you can have an automated message setup to greet the customer.
This lets you show appreciation towards your customer. This might be a good chance to promote one of your products or services.
2. Create a Monthly Newsletter
Customers who truly love your small business and purchase frequently will want to stay in the loop. By creating an email newsletter, you can allow your supporters to feel like they're a part of the journey. Try to provide real value to your customer, don't flood them with content.
3. Send Birthday Emails
When you collect emails, you can add date of birth to your collection forms. This way when their birthday comes around, you can send them a special personalised message.
Maybe you'll choose to offer them a special discount or something for free. Either way this personal touch is a great way to build meaningful connections.
By the way, email marketing isn't everything. Social media is huge.
Check out this post if you want to nail Instagram :)
4. Share Personal Updates
You're a small business. To beat the big guys, you have to rely on your personal touch. Email Marketing can really help you with this.
You can really go down 2 routes here:
Personal to you: Eg. Email your customer base with personal news like if you're getting married. Engage with the customer and ask them about their lives!
Business Personal: Eg. Tell your customer base about exciting updates within your business. Let them know about any recent accomplishments.
5. Holiday Campaigns
Let's finish it off with a classic. Valentine's Day, Easter, Halloween, Christmas and any other holidays are great opportunities.
These campaigns usually work best when you offer a discount (along with season's greetings of course!)
These email marketing ideas for small business should be enough to get you started! Especially now with ChatGPT on your side, you should have no problem creating stunning email marketing campaigns.
If you think you need any more help, just reach out to us.
Also, check out UniHub if you're not too busy, nice one.
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